Hershey Tries To Be More Than Just A Chocolate Company

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  • Country: United States
  • Region: Arizona
  • City: Kirkland
  • Phone: 85714
  • Address: 3074 Elk Rd Little, Tucson

The chilly streets of Hershey, Pennsylvania, are quiet now. It's nothing like the summers, when hordes of tourists pour in, bringing their children to ride roller coasters in Hershey Park and see the lampposts shaped like Hershey's Kisses. They're absent the spectacle that happens every few years, when deal talk bubbles, and journalists try to quickly imbue themselves in the quirky company called Hershey. For now, the town is out of the spotlight and quietly working on something it's never mastered: change.
Without Hershey's controlling shareholder, a charitable trust that supports a school for underprivileged children, Hershey would have long ago sold. That is the view of most experts. Its competitors are now larger and more diversified. Hershey's brands remain choc strong but the company is vulnerable to the whims of the U.S. chocolate business. Absent selling, it must transform on its own.


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